Designing Twitter and Facebook Pages

There’s been a blank Facebook canvas on our company page, awaiting the proper time and inspiration to not only design it, but actively maintain it. Last week, we finally took the plunge. BOOM.

Consistent branding across Social Media is important. So we started with the phenomenal original design that my Husband did for our Twitter page. Here’s a bit of the artistic process that went into creating the Twitter page.

This project started with a picture of a lighthouse.  The lighthouse is not only part of our company logo, but it bears great symbolic meaning to me. Lighthouses reflect and radiate light, and lead people in the way that they should go.

illuvint-logofinalr1-small

Perusing our images, I found a picture I snapped during a trip we had taken over 2 years ago down to South Padre Island while we were wedding planning. This is the lighthouse you see as you pass through Port Isabel to get to South Padre, where we celebrated our marriage. Awwwwwww

IMG_3083

This is proof that even an iPhone picture can provide what you need to get started. This photo does have a filter applied in iPhoto, I believe it is Antique.  I then further edited the photo in Photoshop – applying different colorization techniques.  Here’s what I sent over to my Hubs, Mike, and he loved it. This is the focal point that the whole design revolved around.

IMG_3083Stylized

Mike then deconstructed the photo in Photoshop, where he removed a lot of the trees and surrounding buildings using the Cloning tool. He isolated the Lighthouse and the land mass it stands on.

The rays were from a Vector illustrator file, and the sun was constructed by Mike. Here’s an early mockup.

myBackground

I liked the idea of a little Biplane flying over with a banner of our logo. Another early mockup:

twitter-background

Then comes the layers of waves and the starry night in half of the picture, which was inspired by religious art illustrator.

myBackground-01

Mike found another Biplane that he preferred, so switched that out, polished it all up, and here’s where it ended up. To get the full effect, incorporating our cover and our Twitter feed icon, head over to our Twitter page, and why not follow us @illuvint while you are there!

twitter-background-final

Our Facebook page was much easier, as all of the elements were already completed. I mainly had to rearrange them to fit and create a balance composition within the 851 x 315 pixel cover. Also I had to navigate around the space where the profile picture overlays it (hence why it cuts off so suddenly). Facebook has a sizing guide here with the specifics. The waves were redone as only one tone, the plane moved central, and our tagline added.

background

Our profile picture was trickier, if you can believe it due to the sizing. Facebook says it is 180×180 pixels, but it kept appearing either too large or off-center, and just not right. So Mike the pro stepped in and got it just right.

160x160-instream-glow120x120-instream

This was actually different than our original Twitter feed icon (bottom), so I made him change it there too. Consistent branding, right?  See how all the elements blend together on our Facebook page and be sure to LIKE us while there.

Has this been helpful? Any questions or suggestions? Hit the comment box with feedback. Thanks!

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